Genshin Impact generated $530 million in Q1 2022, driving global rise of open world RPGs on mobile
Genshin Impact has become the number one mobile game by consumer spend in the first quarter of 2022 globally, according to the latest report by data.ai. miHoYo’s title had a strong impact on the rise of the open world RPG subgenre.
How Microsoft can build content fortress by letting companies place ads in free-to-play Xbox games
It’s been reported that Microsoft is now working on a special program to let third-party companies place ads in free-to-play games. Here is how this move might boost Xbox advertising ambitions and help it build the so-called “content fortress.”
Why EA saw decline in mobile revenue despite obtaining big hits through Glu and Playdemic acquisitions
Electronic Arts spent a total of $3.5 billion on mobile acquisitions in 2021, adding several hit games to its portfolio. However, its mobile revenues have been actually declining ever since, as the company seems to be repeating the same mistakes it made over a decade ago.
Newzoo: Activision acquisition puts more pressure on Sony, with Warzone having 25% player share across PS, Xbox, and Steam
Only one month into 2022 and we have already witnessed one of the biggest acquisitions in the history of video games. Newzoo has shared some insights into the latest M&A activity, explaining how acquisitions of Bungie, Activision Blizzard, and Zynga will influence the market.
AppMagic on mobile games in 2021: The most notable trends and releases
The most ambitious gaming companies focus on the biggest genres — in terms of their audience and their cumulative revenue. Here is where the money lies, at least for those who dare play big. AppMagic founder Max Samorukov shared handy conclusions based on the most important changes that happened in the Western mobile games market in 2021.
Plarium spent $8.66 million on YouTube ads for RAID: Shadow Legends over last six months
Analytics platform BuzzGuru has analyzed the influencer marketing strategy for RAID: Shadow Legends, finding how much money Plarium pays YouTube creators on average. According to the report, the company has spent $8.66 on this type of ads over the last six months.
Simon Carless on how you can count game sales based on number of user reviews on Steam
Discoverability expert Simon Carless has shared his thoughts on how developers can quantify their game’s success on Steam based on the number of user reviews. According to his calculations, only 1.5% of new titles released in October 2021 sold at least 40k units in week one.
Report: 30% of women experience toxicity and abuse while playing online games
PickFu and Utopia Analytics have shared a report on toxicity, misogyny, and missing moderation in online games. According to the data, most online gamers experienced or witnessed different forms of harassment from other players.
Social Peta: Marvel Future Revolution brings in around $30 million in its first month
Officially launched worldwide on 25 August 2021, Marvel Future Revolution has generated approximately 50 million downloads and over $30 million in revenue. This is according to marketing intelligence firm SocialPeta, which has analyzed the title’s marketing campaign.
Sharon Fisher on harassment and toxic behaviour in video games: “The old-fashioned approach to moderation needs to be re-thought”
Just over a month ago, Unity bought AI-driven audio analysis platform OTO to fight toxic behavior in multiplayer games. A month before that, Discord acquired Sentropy, a company behind AI-powered software to detect and remove online harassment. We sat down with Utopia Analytics‘ Sharon Fisher, a veteran in the games moderation space, to discuss the challenges the industry is facing in its quest to make the gaming environment safer.
Report: Game companies made record-breaking 844 deals worth $71 billion in 2021 so far
Unprecedented consolidation of the games market continues. According to the latest report by Drake Star Partners, game companies have already raised $71 billion in 844 deals so far this year, which is double the full dollar amount from 2020.
Strategy games account for 17% of US iOS market’s revenues, as trend for genre-blending continues
Strategy is now the third biggest genre in the US, according to the latest report by GameRefinery. This category accounts for 17% of the US iOS market’s revenues, with developers implementing more genre-blending mechanics.